Kia Soul Microsite
Award-winning Flash microsite for Kia Soul's global launch campaign that helped sell over 130,000 vehicles and won a Gold Effie Award for marketing innovation.
Project Snapshot
Kia (via Hooky Interactive)
Automotive & Marketing
April 2009 - June 2009
Front-end Developer
Adobe Flash, ActionScript 3, HTML, JavaScript, Interactive Animation
Frontend Development, Flash Animation, Interactive Design, Creative Development
Designer, 3 developers, account manager, client creative director
What It Was
An interactive Flash microsite that served as the digital centerpiece for Kia Soul's global launch campaign. Part of David&Goliath's groundbreaking "A New Way to Roll" campaign, the site introduced the brand-new Kia Soul to a younger, trend-focused audience through immersive digital experiences.
This was Kia's first car launch with a youth-focused, digital-first approach, marking a significant shift in automotive marketing strategy during the challenging 2009 economic climate.
Demo of the Flash-based marketing microsite and interactive features
What I Did
- Developed custom ActionScript 3 animations to bring static designs to life
- Created fluid, engaging transitions and interactive elements throughout the site
- Implemented creative animation sequences with minimal direction, using personal creativity to interpret design concepts
- Built responsive Flash components that showcased the Soul's customization options and features
- Collaborated closely with the design team to ensure animations enhanced the overall user experience
Homepage featuring custom ActionScript 3 animations and interactive elements
Interactive car exploration with fluid transitions and animations
Car customization interface with responsive Flash components
Detailed vehicle showcase demonstrating creative animation sequences
What Came Out of It
- Contributed to a campaign that won the prestigious Gold Effie Award for marketing innovation in 2011
- Helped drive sales of over 130,000 Kia Soul vehicles in the U.S. during the early launch years
- Supported a digital campaign that generated millions of video views and significant online engagement
- Established new standards for automotive digital marketing with youth-focused interactive content
- Created a lasting foundation for Kia's ongoing digital marketing success
What I Learned
This project taught me to translate creative vision into engaging animations when given minimal direction. Working with static designs and interpreting how they should come to life developed my ability to think creatively about motion and user engagement. The experience showed me how powerful interactive design can be in supporting major brand launches and marketing campaigns.
Want to Build Award-Winning Interactive Experiences?
Interested in creating animations and interactions that drive real business results?