Selected Projects

A comprehensive look at the projects I've led, from discovery through delivery. Each one taught me something new about building software that people love to use.

AV Squad Agency OS

A discovery and strategy project focused on identifying high-impact workflow automation opportunities across a fast-paced creative agency.

Skylab Web3 Community

Skylab is a vetted community of passionate Web3 builders, including engineers, founders, designers, collectors, and investors.

Burns & McDonnell Sales Innovation

A discovery and strategy initiative that identified barriers to collaboration and knowledge sharing across Burns & McDonnell's global business units.

Case Study

NTWRK NFT

Built and launched a full-featured NFT marketplace in under 90 days with no internal team, no native app access, and zero room for error.

Case Study

Vimify

Scaled a wellness startup from idea to 100,000 users and $4 million in revenue by building a platform for cohort-based habit coaching.

BuildingLink Design Refresh

Refreshed the visual design of a 20-year-old property management platform to help sales teams close more deals with a modern-looking interface.

Build University Online Platform

Led rapid development of an online learning platform in 3 weeks during COVID-19, enabling continued education for high schoolers in under-resourced communities.

HeyDay Retirement Calculator

Diagnosed and redesigned a failing lead generation calculator that was losing users due to poor UX, improving engagement through iterative user research.

American Express Digital Referral

Experimental chatbot prototype that helped validate a new customer acquisition channel, increasing referral conversions from 0% to 13% in the first quarter.

Case Study

Yapstone Dispute Center

Designed a self-serve credit card dispute tool that helped landlords fight chargebacks and positioned Yapstone to save up to $10 million a year.

Juuice Battery Sharing Platform

Built and launched a peer-to-peer battery sharing platform that achieved 1,968 sign-ups and 1,749 transactions at the Phoenix Open golf tournament.

Neat Work Platform Development

Led 0-to-1 product development for an internal networking platform that achieved 90% adoption and helped secure a $4M seed round.

Celebrity Stateroom Panel Usability

Usability research for Celebrity's Edge-class ship automation panels, delivering insights that shaped next-generation cruise technology.

MeUndies Conversion Optimization

A strategic two-week design sprint that identified and validated critical conversion barriers, delivering actionable solutions to increase holiday sales performance.

Potential One Dating App Validation

A strategic no-code prototype that validated critical assumptions for an innovative friend-powered dating platform, saving the client $300K+ in development costs.

Clash Nights Event Platform

A comprehensive event management platform that enabled Supercell to scale grassroots esports events globally through volunteer hosts.

Royal Caribbean Facial Recognition

A cutting-edge facial recognition prototype that streamlined cruise ship embarkation by enabling seamless, queue-free boarding experiences.

South Park: Stick of Truth

Promotional website for the highly anticipated RPG game featuring interactive trailers, social sharing, and immersive South Park universe elements.

FOX Downhill Racers

Addictive holiday mini-game featuring FOX TV characters that went internally viral, generating over 8,335 hours of play time among FOX employees and partners.

Kia Soul Shuffle Slam

Interactive dance contest website with video submission and voting platform that drove 127 million impressions and 883 contest entries.

Honda Super Civic Quest

Large-scale digital scavenger hunt with Facebook integration, featuring 30 clues across multiple websites for Honda's Civic launch.

Fox Careers

Complete redesign of FoxCareers.com featuring animated Flash interface with HTML5 mobile fallback and integrated job listings.

Test Your Glee.N.A.

Interactive gaming platform featuring 8 mini-games inspired by the hit TV show Glee, with character profiling, leaderboards, and trophy systems.

Lexus Hybrids Microsite

Ambitious interactive website for the new lineup of Lexus Hybrids featuring extensive Flash animations, 3D movement, and seamless transitions.

Lost Fan Art Wall

Official fan art platform for ABC's Lost TV series finale season, enabling community artwork upload, viewing, and rating with sophisticated content management.

Gillette Uncut

Digital hub for Gillette's music film series featuring Tim McGraw, Mark Hoppus, All American Rejects, and Will.i.am with backstage shaving tutorials.

South Park Avatar Creator

Online tool that allows fans to create personalized avatars in the style of the animated series South Park with extensive customization options.

Kia Soul Microsite

Award-winning Flash microsite for Kia Soul's global launch campaign that helped sell over 130,000 vehicles and won a Gold Effie Award for marketing innovation.

Nike Team Uniform Builder

Interactive uniform customization tool that revolutionized team sports ordering by enabling coaches to design, preview, and order custom uniforms online.