Kia Soul Shuffle Slam
Interactive dance contest website with video submission and voting platform that drove 127 million impressions and 883 contest entries.
Project Snapshot
Kia (via Hooky Interactive)
Automotive Marketing
July 2011 - September 2011
Frontend Software Developer
ActionScript 3, HTML5, JavaScript, jQuery, CSS, PHP, MySQL
Frontend Development, API Integration, Social Media Integration, Contest Platform Development
3 frontend developers, 1 backend developer, 1 designer
What It Was
The Kia Soul Shuffle Slam was a high-profile digital campaign that invited fans worldwide to submit dance videos performing the shuffle dance to LMFAO's "Party Rock Anthem." The website served as the central hub for video submissions, community voting, and social sharing, supporting Kia's youth-focused marketing campaign for the 2012 Soul.
This was a hybrid platform with both Flash components for the dual video voting interface and HTML5 fallback features with standard YouTube player embeds. The site integrated with YouTube and Facebook channels to enable seamless video submissions and social sharing.
Official campaign video showcasing the dance contest and website features
What I Did
- Programmed the complete frontend using HTML5 and jQuery
- Integrated the voting system API to handle community-driven contest mechanics
- Built video submission API integration for seamless YouTube and Facebook connectivity
- Developed responsive fallback systems for users without Flash support
- Implemented social media sharing features to drive viral engagement
Contest homepage featuring video submission interface
Social media integration and sharing functionality
Community voting system for submitted dance videos
Contest results and winner showcase interface
What Came Out of It
- Generated 127,528,396 impressions across social media platforms
- Facilitated 883 contest entries from dancers worldwide
- Achieved 300% increase in YouTube channel views
- Drove 17,704 total social shares and significant brand engagement
- Helped Kia gain 25,833 new Facebook fans and Twitter followers
What I Learned
Building contest platforms requires careful balance between user experience and technical reliability. The hybrid Flash/HTML5 approach taught me the importance of progressive enhancement and fallback strategies. Working with social media APIs during the early 2010s showed me how platform integration can amplify campaign reach exponentially.
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