Lexus Hybrids Microsite
Ambitious interactive website for the new lineup of Lexus Hybrids featuring extensive Flash animations, 3D movement, and seamless transitions.
Project Snapshot
Lexus (via Hooky Interactive)
Automotive & Marketing
February 2010 - March 2010
Flash Developer
ActionScript 3, JavaScript, Flash, 3D Animation, Video Integration
Interactive Development, Animation Programming, 3D Web Experiences, Performance Optimization
3 developers, 1 designer
What It Was
This was an ambitious website for the new lineup of Lexus Hybrids. It contained a ton of Flash animations and video. There was a transition between every screen. Every element was interactive in some way. The entire website moved in 3D. Back in 2010, this website blew people's minds.
Demo of the 3D Flash-based automotive microsite
What I Did
- Programmed the site structure and animations
3D navigation system with smooth transitions
Interactive vehicle lineup showcase
Exploded view animation showing hybrid components
Dual power system interactive visualization
What Came Out of It
- This website blew people's minds at the time
- I was very proud of this site
What I Learned
The level of rigor required to create a microsite. Hooky pushed the boundaries of interactivity. Everything was playful. Transitions were beautiful and seamless. This site pushed me to a new level and shifted my paradigm of what good work looked like.
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