South Park: Stick of Truth
Promotional website for the highly anticipated RPG game featuring interactive trailers, social sharing, and immersive South Park universe elements.
Project Snapshot
THQ (via Hooky Interactive)
Gaming & Entertainment
July 2012 - August 2012
Software Engineer
HTML5, JavaScript, jQuery, Video Integration, Social APIs
Frontend Development, Interactive Media, Social Integration, Game Promotion
2 frontend developers
What It Was
A promotional website designed to build excitement for South Park: The Stick of Truth, an upcoming RPG developed by Obsidian Entertainment in collaboration with South Park Digital Studios. The site served as an interactive portal into the South Park universe, featuring game trailers, screenshot galleries, and social sharing capabilities to engage fans ahead of the game's release.
The website needed to capture the authentic South Park experience while showcasing the game's unique blend of turn-based RPG gameplay and the show's signature humor and visual style.
Official game trailer showcased on the promotional website
What I Did
- Programmed the complete frontend using HTML5, JavaScript, and jQuery
- Implemented interactive game trailer video players with custom controls
- Built dynamic screenshot carousels showcasing game environments and characters
- Developed social sharing features for Facebook and Twitter integration
- Created responsive interactive elements that maintained the South Park aesthetic
Homepage featuring authentic South Park styling
Dynamic gallery featuring game environments and characters
Social integration features and game information display
Pre-order page showcasing industry awards won by the game
What Came Out of It
- Successfully launched promotional site that generated significant pre-release buzz
- Delivered seamless video and media experiences that showcased game quality
- Implemented social features that enabled viral sharing among South Park fans
- Provided THQ with a polished digital presence during the crucial pre-launch marketing phase
What I Learned
Working on entertainment properties requires balancing technical functionality with brand authenticity. This project taught me how interactive media elements can enhance user engagement when thoughtfully integrated. I also gained experience optimizing video delivery and creating smooth carousel interactions that work across different devices and browsers.
Want to Build Engaging Entertainment Experiences?
Interested in creating interactive promotional sites that capture brand essence while driving user engagement?