MeUndies Conversion Optimization
A strategic two-week design sprint that identified and validated critical conversion barriers, delivering actionable solutions to increase holiday sales performance.
Project Snapshot
MeUndies (via Philosophie)
E-commerce & Retail
October 2017 - November 2017
Engagement Lead & Product Strategist
E-commerce Platforms, Analytics Tools, A/B Testing, User Research Tools
Conversion Optimization, User Research, Design Sprints, Analytics Analysis
Cross-functional team of 5: Engagement Lead (myself), Product Designer, UX Researcher, Strategy Lead, plus 3 MeUndies stakeholders
What It Was
A high-velocity design sprint focused on identifying and solving critical conversion barriers in MeUndies' e-commerce funnel ahead of holiday sales season. Through comprehensive user research, analytics analysis, and rapid prototyping, we systematically diagnosed friction points causing significant drop-offs throughout the customer journey, from homepage discovery to checkout completion.
What I Did
- Led strategic engagement and coordinated cross-functional sprint execution across design, research, and client stakeholder teams
- Designed and executed comprehensive user research program, recruiting 14 participants and conducting qualitative testing sessions across two sprint weeks
- Analyzed conversion funnel data revealing critical drop-off points: 49% from sessions to product engagement, 42% from homepage to PDP, and 31% checkout abandonment
- Facilitated opportunity identification and prioritization workshops, defining 'How Might We' statements and solution frameworks
- Co-developed three core solutions: mobile product discovery enhancement, guest checkout implementation, and product detail page value communication
- Managed stakeholder communication and delivered actionable recommendations with clear implementation pathways
Enhanced product detail page design with improved value proposition and mobile usability
What Came Out of It
- Delivered three battle-tested solutions validated through user testing with 14 participants across two weeks of intensive research
- Identified guest checkout as highest-impact opportunity, addressing 31% checkout abandonment rate and strong user preference for frictionless purchasing
- Validated mobile navigation improvements that reduced clicks-to-product and enhanced product discovery for new users
- Produced comprehensive product detail page recommendations focused on value proposition clarity and premium price justification
- Provided strategic roadmap for continued optimization including social proof integration, checkout usability improvements, and enhanced product imagery
- Established foundation for ongoing conversion rate optimization and user experience improvements
What I Learned
Rapid user research combined with data analysis creates powerful insights for conversion optimization. The most impactful improvements often address basic user expectations rather than complex innovations – guest checkout being a prime example. Cross-functional sprint methodology accelerates learning and solution validation when time-constrained. User testing reveals the gap between what users say they want and how they actually behave, making behavioral observation essential for accurate insights.
Need to Optimize Your Conversion Funnel?
Interested in design sprints, user research, or e-commerce optimization strategies?