Available for new projects

I turn business chaos into magical solutions

Technical Product Manager helping companies clarify what they need, avoid what they don't, and bring working solutions to life through no-code automation, custom software, or the right combination of both.

Discovery & Strategy
AI Process Automation
Software Development
Ben McMaster - Technical Product Manager
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Ben McMaster - Studio Portrait
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Trusted by teams at forward-thinking companies

American Express
Disney
WeWork
Fox
BMCD
Honda
MeUndies
Kia
Nike
Lexus
NTWRK
Royal
South Park
Building Link
Supercell
Yapstone
Procter & Gamble
Build.org
American Express
Disney
WeWork
Fox
BMCD
Honda
MeUndies
Kia
Nike
Lexus
NTWRK
Royal
South Park
Building Link
Supercell
Yapstone
Procter & Gamble
Build.org
American Express
Disney
WeWork
Fox
BMCD
Honda
MeUndies
Kia
Nike
Lexus
NTWRK
Royal
South Park
Building Link
Supercell
Yapstone
Procter & Gamble
Build.org

About Me

Started as a front-end dev, dabbled in design, co-founded and sold a wellness tech startup, then doubled down on product. Today, I help startups and enterprises solve real problems with software that actually makes life easier.

I love digging into messy business ops and finding leverage. My sweet spot is turning those “this workflow is a disaster” moments into “why didnt we do this sooner” solutions, using the right blend of code, automation, and common sense.

When I'm Not Mapping User Journeys

You'll find me dancing around the living room with my baby daughter, scheming our next outdoor adventure with my wife, battling retirees on the pickleball court, or playing a "relaxing" round of golf with my dad and brother.

Read My Full Story

Empathetic

I ask the right questions, listen closely, and design solutions people actually want to use

Strategic

I help teams go from vague ideas to clear roadmaps with real business value

Data-Driven

I make decisions with data, not vibes. That said, experience and gut checks still matter

Cross-Functional Leader

From startup trenches to enterprise orgs, I know how to align engineers, designers, and stakeholders around outcomes that matter

How I Can Help

Three ways I help companies build better software and automate their processes

Discovery, Strategy & Planning

Before we build anything, let's figure out what needs building. I run discovery sprints that uncover the real problems and design workshops that generate solutions people want.

  • Stakeholder interviews & research
  • User journey mapping
  • Technical feasibility analysis
  • Roadmap & sprint planning

No-Code AI Process Automation

Turn your repetitive tasks into automated workflows. I design and implement smart automation using tools like n8n and Zapier with AI agents that saves time (and sanity).

  • Workflow analysis & optimization
  • No-code automation setup
  • AI integration & prompting
  • Performance monitoring

Custom Software Development

When off-the-shelf won't cut it, we build custom. I lead development teams to create software solutions that fit your business like a glove, not a straightjacket.

  • Full-stack web applications
  • API design & integration
  • Database architecture
  • MVP to scale planning

Selected Projects

A few projects where I led teams to build magic

Vimify
Case Study

Vimify

Scaled a wellness startup from idea to 100,000 users and $4 million in revenue by building a platform for cohort-based habit coaching.

NTWRK NFT
Case Study

NTWRK NFT

Built and launched a full-featured NFT marketplace in under 90 days with no internal team, no native app access, and zero room for error.

Yapstone Dispute Center
Case Study

Yapstone Dispute Center

Designed a self-serve credit card dispute tool that helped landlords fight chargebacks and positioned Yapstone to save up to $10 million a year.

Experiments

My personal lab for learning new technologies and building things that might be useful (or at least entertaining)

Days in a Row

Days in a Row

Completed

Blockchain-powered habit tracking with real stakes. Stake ETH to incentivize daily check-ins. Miss a day and lose your tokens. Built to explore smart contract development.

Let's Build Something Great

Got a project that needs some technical product magic? A process that's begging for automation? Or just want to chat about the latest in AI? I'm always up for a good conversation.

Email Me

For project inquiries, collaboration opportunities, or if you want to debate the best "vibe coding" tools.

Connect on LinkedIn

Follow my thoughts on product management, see what I'm building, and connect professionally.